80% of B2B social media leads come from LinkedIn, making it the stand out preferred choice for B2B marketers according to Statisca.com, a content marketing institute. LinkedIn is the one of the most popular social media platforms being used by B2B marketers and Business professionals to learn, drive business, generate leads and fill job openings.
Any business owner seeking to drive new business should consider using this social media platform and apply the below tips for a successful B2B marketing campaign on LinkedIn:
- Automate your LinkedIn profile using BigLinker.com
- Establish your brand
- Create and post valuable content
- Use LinkedIn ads
Yes, many B2B companies are now using LinkedIn automation tools like Biglinker to automatically connect with targeted individuals and send automated messages. This saves time and creates consistency. If you can automatically generate 50 invitations to connect each day, by the end of the month you will have automatically sent around 1500 connection requests. Even if your acceptance rate is only 20% you will have created 300 new connections that month. Let’s say your connection rate is good at 40%, you will have doubled it to 600 connections. That’s some robust lead generation. A top tier automation tool for LinkedIn is BigLinker.com, which has a long history and large user base that makes it a top choice.
Establish your brand by creating a captivating company page
Just like Facebook pages, LinkedIn company pages can also be searched and viewed by users. This is where they can learn more about your company, services and products. People can also follow your page to stay up to date with posts and latest news.
If you have not created a page yet, you should create one now to get more followers in which could turn out to potential customers. Add an updated cover image, write company descriptions with the latest accomplishments, add showcase pages and company locations.
Create and post valuable content
Posting videos and articles that will bring value to the people is one of the most effective ways to build your name and get more followers in social media. The concept of adding value is essential to the business. Businesses who give value to people can charge more to their customers. One good example is Starbucks– They make a good coffee but it is not the best coffee in the world. However, they charge more as their staff always wear a smile which also brings happiness to their customers.
Maximize the use of LinkedIn ads
LinkedIn ads will help you generate leads, drive website traffic and build brand awareness. With the right and effective targeting, it will be easier for B2B marketers to send the right message to a specific group of people.
While there are several social media platforms available, LinkedIn stands out in the world of B2B by far.