Are Groups under utilized on social media?

United States- LinkedIn published a checklist for planning a successful LinkedIn group last May 22, 2020. The objective was to maximize group engagements on their platform.

What is the importance of a group on social media? The answer is simple. It just helps you connect with your niche. For example, if your goal is to lose weight. It would be easy for you to join groups with people who have the same interests and goal of weight loss. This gives you the chance to ask questions, find out what is working for other people, get their feedback and read success stories to inspire you and  help you achieve your goals.

For businesses, social media groups can help in building and establishing their brands. It’s one of the easiest ways to reach out to audiences and promote products and services organically. 

With the continuous innovation of social media platforms in digital marketing such as Facebook ads and automation tools like Hootsuite, Buffer and Biglinker, are groups still being utilized on social media for marketing purposes? 

The answer is yes. In order for a business to successfully promote its products or brand, it is always best to maximize the use of all marketing channels and this includes the social media groups.

Below is the checklist made by LinkedIn for planning a successful group: (1)

Build a team – Designate and share responsibilities with other admins who can help manage membership, enforce group rules, and facilitate new conversations.

Define the culture and guidelines – Share a clear and compelling purpose in the group description and set guidelines for how the group will be run and how rules will be reinforced.

Include the right members  – Determine the membership criteria and carefully review member profiles prior to approval. To ensure growth, start a smaller group of engaged members and then scale. Remove any members who violate the group rules.

Ask for feedback – Survey your member on a regular basis to find out what topics they are interested in. Develop a content schedule with themed days. Like #NewmemberMonday to facilitate new conversations

Commit to quality- Establish a regular cadence of managing membership requests, reviewing content and enforcing group rules

(1) Source: